Role: Art Direction, graphic design, strategy
The Idea: Put a spin on Jenga to respark adult interest. I created four new versions of Jenga with prompts on the classic blocks: do or drink, truth or dare, questions, and never have I ever. Put these games, along with the classic, in bars in big cities across the world and you have a new wave of Jenga. Unleash your inner child.
Strategy: Chloe Splinter, Audrey Baughman
Copy: Annie McElroy
Art Direction and design: Audrey Baughman