To advertise the dining and shopping benefits of the American Express Gold Card, we created a cooking challenge where an influencer chef will learn a professional dish and then test their skills in their own kitchen. Yiming Lin pairs up with Chef Calvin Eng to learn how to make the famous Cha Siu BkRib Sandwich from Bonnie’s. Longform content for YouTube and cutdowns for TikTok.

Agency: The Barbarian Group