rebranding UO Ad Team’s Online Presence

Alongside art directors Sophia Fuselier and Gabe Taylor, I helped rebrand the University of Oregon’s Advertising Team style guide. We wanted the style guide to represent our spirit as a team — we wanted spunk, originality, and fun. As the art director and designer on the social media team, I then implemented this new style into our Instagram executions.

Instagram deck graphics:

Introducing Ad Team 2023

Introducing directors

Introducing the project and account managers

Introducing the media planners

Introducing the copywriters

Introducing the art directors

Introducing production

Introducing advisor Paul Swangard

Ad Team Quarterly Timeline

Alumni spotlight: Kristen Friis